Digitisation

Digitisation has completely revolutionised the way Media products are made now. In the past when camera's needed tape and were a lot bigger and not portable therefore costing so much more to set up. Nowadays there are no excuses for not pursuing an idea. Portable camera's and easy to use edit software such as; Final Cut  make it increasingly easier to produce products on the cheap and getting more unlikely that we will be seeing huge blockbuster budgets for Film and Music Video, just because it isn't necessary.

This is why we will see a mass increase of fan made videos e.g. MGMT - 'Kids'. This was a video made by fans and is now the official for this video. This both benefit's the band and the fans. The band get a quality video and it shows they are interactive with their fan-base.