Key conventions usually found in music videos;
Short takes and fast paced editing to appeal to the youthful audience because they are the primary target audience for music videos.
Male Gaze theory, having an attractive woman in the video to appeal to the male audience and immediately engage them.
Performance, having the band or artist performing in the video e.g. live footage, singing in shot etc.
Narrative, having a basic story line.
These are just some of the key conventions used in music videos and things I will be delving into deeper as the course goes on to develop my knowledge and understanding which will help in the process of creating my own music vid.