Monday, 27 June 2011

First thoughts on MusiVids

Music videos are all over the world. Through the use of MTV stereotypes and signifiers of the Western world (USA) reach smaller nations, therefore creating their own videos carrying many of these stereotypes and signifies however with a completely different meaning (narrative) e.g. Albanian music videos displayed the common theme of gangster rap commonly associated with US music vids whilst trying to get across that they were Albanian nationalists, this was done through the use of; guns, national flag etc.

Key conventions usually found in music videos;
Short takes and fast paced editing to appeal to the youthful audience because they are the primary target audience for music videos.
Male Gaze theory, having an attractive woman in the video to appeal to the male audience and immediately engage them.
Performance, having the band or artist performing in the video e.g. live footage, singing in shot etc.
Narrative, having a basic story line.
These are just some of the key conventions used in music videos and things I will be delving into deeper as the course goes on to develop my knowledge and understanding which will help in the process of creating my own music vid.

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